Looking to enhance your knowledge on advertising and integrated brand promotion? Check out this textbook by Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum, and Thomas O'guinn. Published by Cengage Learning in 2018, this revised edition is a part of the Mindtap Course List Ser. With 448 pages, this trade paperback textbook is perfect for students and professionals alike. It's available in English language with a length of 10.8in, width of 8.5in, and height of 0.7in. The book covers various aspects of advertising and has features such as a glossary to ensure a comprehensive understanding of the subject. Order now and add this valuable resource to your collection!
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