Basic Marketing Research, Customer Insights, and Managerial Action, 9th Edition

Basic Marketing Research, Customer Insights, and Managerial Action, 9th Edition

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This is your chance to elevate your marketing research skills with the Basic Marketing Research, Customer Insights, and Managerial Action, 9th Edition. The loose-leaf version comes with printed access cards for JPM Statistical Software and Qualtrics, making your research process smoother. The revised edition features updated content to keep you ahead of the game. This mixed lot textbook has a publication year of 2017 and is written in English. It covers the subject of marketing and is published by Cengage South-Western. Whether you're a student or a professional, this textbook promises to be an essential resource for your marketing research endeavors.


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Weight 3.00 lbs
Dimensions 18.00 × 13.00 × 3.00 in
Subject

Marketing

Author

Not Available

Publication Name

Basic Marketing Research, Loose-Leaf Version (with JPM Statistical Software, 1 Term (6 Months) Printed Access Card and Qualtrics, 1 Term (6 Months) Printed Access Card), 9E

Format

Mixed Lot

Language

English

Features

Revised

Publisher

Cengage South-Western

Publication Year

2017

Type

Textbook

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