This is your chance to elevate your marketing research skills with the Basic Marketing Research, Customer Insights, and Managerial Action, 9th Edition. The loose-leaf version comes with printed access cards for JPM Statistical Software and Qualtrics, making your research process smoother. The revised edition features updated content to keep you ahead of the game. This mixed lot textbook has a publication year of 2017 and is written in English. It covers the subject of marketing and is published by Cengage South-Western. Whether you're a student or a professional, this textbook promises to be an essential resource for your marketing research endeavors.
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